ATTENTION all hydraulic equipment owners, hydraulic equipment users and hydraulics professionals: mechanics, technicians and engineers...
How to shield yourself from economic turbulence... increase your job security, optimize your assets, recession-proof your skill-set and rise above the uncertainty for a solid year this year and beyond...
BUT it's vital you read this thoroughly,
Dear hydraulics user,
It's no secret anymore that the economy is dazed, battered, bruised and limping along.
But fortunately in our world things are quite different.
The people I know and respect in the hydraulics game are reporting that business is holding up.
Because we know how to do things that others do not.
There's no genius in dumping oil or changing hydraulic components until a problem goes away. Anybody can do that. But the skilled specialist who can keep a complex hydraulic machine running reliably and on the smell of an oily rag is much, much harder to find.
Which is why they are highly valued - and sought after. Even more so this year than last. In fact, times have never been better for the skilled hydraulics specialist.
Sure, industry has been affected - some sectors worse than others. But one thing's for certain: the wheels of industry ain't gonna stop turning. All the hydraulic equipment in the world isn't gonna get parked up or moth-balled.
Which means it still has to be serviced, repaired, maintained, rebuilt - even replaced. But the owners of this equipment now have a much bigger incentive to do this smarter and more cost effectively.
And so knowing HOW is a sure way to survive and even prosper - while the troubled economy sorts itself out over the coming year and beyond.
There's no rocket science involved, so it's not beyond anyone. But you do need a certain skill set:
You need to know how it works - from simple 'bang bang' circuits to increasingly complex variable pump and proportional control - so you can accurately identify and correct problems without unnecessary component change-outs that result from guessing.
You need to know how to use and apply an array of diagnostic tests and tools: flow meter; heat gun; the latest simulation software and everything else in between.
You need to know how to create and maintain operating parameters which optimize machine productivity, maximize reliability and reduce downtime.
You need to know how to minimize component repair and replacement costs.
You need to know when a dollar spent on preventative or proactive maintenance is a dollar well spent and when it isn't. And how to determine the difference.
You need to know how to squeeze the most out of oil, filters and other consumables.
And then you need to keep all this knowledge up-to-date with the latest advances in technology.
In short, you need all-round expertise. You need to be a continuing student of ALL facets of hydraulics: how-it-works, troubleshooting, repair and maintenance. The whole shooting match.
And as you're no doubt aware, I've written and published a number of resources to assist and inform the savvy hydraulics user or specialist in each of these areas: from Insider Secrets to Hydraulics to Advanced Hydraulic Control.
But there is a gap. Let me explain…
When you get a lot of information in one chunk it can sometimes be a bit daunting. Even once absorbed, it's not always easy to know where to start or what to do first.
As a result, good intentions don't always translate into sound actions. PLUS getting on top of all this stuff is not a one-time event, it's an ongoing challenge.
And this is why I'm writing to you today about my new 'Hydraulics Pro Club'. It's a NEW, monthly newsletter and CD (multi-media, mini-seminar actually) delivered to your door by snail mail.
BUT really, it's me climbing up onto your desk each and every month to instruct, provoke, teach, challenge and even nag.
We'll cover all angles: the how-it-works of components and systems and the how-to of troubleshooting, maintenance and repair. No hydraulics topic will be off limits.
If you're a hydraulic equipment user you'll get a regular stream of ideas, tips and techniques that will save you, or the company you work for, real money.
If you're a hydraulics specialist - or aspire to be one - you'll get a regular infusion of knowledge, which will add strings to your bow and make your skill set even more valuable in the marketplace.
Because just about every hydraulic equipment operating environment I've ever seen is 'a land of the blind'. I'd be hard pressed to look at any hydraulic installation and not be able to find, within 15 minutes, significant holes through which a meaningful amount of money is escaping.
This MAY have been sustainable when the economy was going like gangbusters. But not now. So the present value of the skill-set described above IS real AND plain to see.
Some of you have been getting my electronic newsletter for as long as 10 years. While a new subscriber reading this may have only recently received their first issue. Either way, every expert in this business will tell you that I deliver rock solid information and state-of-the-art advice on hydraulics.
In addition to the books I've written, I've been a regular contributor to Machinery Lubrication magazine - published by the widely respected Noria Corporation - for six years now and counting.
My practical hydraulic advice has been published and re-published by numerous trade journals in a variety of industries. My ideas and advice has been sought by the International Fluid Power Society and my commentaries published in Hydraulics and Pneumatics magazine.
Not only do I work on hydraulic problems every day, I read dozens of magazines; more books than almost anyone you've ever met, and spend thousands of dollars every year educating myself and staying abreast of the latest trends.
I have access to knowledge sources that most people don't even know exist. And every month I'll share this information with you. You'll profit from all my effort and years of experience.
"Even with my 20+ years experience in the hydraulics industry I got a bucket-full of ideas from Brendan I can put into practice tomorrow."
President, Excel Hydraulics
Hydraulics Pro Club is very different from my electronic newsletter you may already be familiar with.
It comprises printed materials and a CD delivered to your door, ANYWHERE in the world, by snail mail each month. The commentary, tutorials and advice are much more comprehensive.
The CD contains a simulation video of a hydraulic circuit problem and its solution, plus any other relevant electronic files.
"Being a member of the Hydraulics Pro Club has improved my knowledge and understanding of components and systems."
Snail mail delivery of printed materials and CD means I can include schematics, pictures and other exhibits without file size restrictions and risk of blockage by firewalls or filters.
Some of the other benefits include:
- You can read, study and refer to the printed materials while away from you computer
- You can file the entire contents of each issue in a folder and quickly refer back to it when needed - wherever you are.
AND as a Hydraulics Pro Club member you'll have the exclusive privilege to submit actual issues or problems you're grappling with for detailed discussion, analysis, and if appropriate, simulation in the newsletter.
PLUS - I'll be on the constant lookout for ways to add extra value as we go along.
"I really look forward to your valuable Newsletter and CD every month. This a tremendous way of sharing all your know-how, and I know I learn a lot by being a member of Hydraulics Pro Club."
Stig Olav Lindblom
Course Instructor Drilling
National Oilwell Varco, Norway
Of course, because the newsletter has to be printed, the CD duplicated, and the two collated, stuffed and mailed, commercial realities mean Hydraulics Pro Club is only available by paid subscription.
When you join Hydraulics Pro Club you get me as your technical adviser, tutor and coach for just $12.95 USD each month (wherever you live) - an investment which anyone who has or works on hydraulic equipment can easily justify.
"I have been a member of Hydraulics Pro Club for six months. I work for an aircraft ground equipment manufacturer and find all the articles highly informative and a great resource for my work. Many thanks for the great job you're doing."
Senior Service Engineer
You simply sign up using a valid Visa or MasterCard and we'll continue your Hydraulics Pro Club membership as long as you wish, without interruption. And because there's NO fixed commitment, if after your first issue or at anytime thereafter, you wish to opt-out, just tell us and we'll discontinue your membership immediately. No questions, no hassles, no hard feelings.
"Brendan, I love your Hydraulics Pro Club CD's and newsletters. I will be a customer of yours for years to come - or until you retire!"
Indian Head, Maryland
But at the end of the day, anything I say or anyone else thinks doesn't matter. You've got to try it for yourself and decide whether YOU can use the information you'll get from Hydraulics Pro Club - to make you or save you many times the modest investment involved.
"I am an aerial lift technician and the info I've learned since joining Hydraulics Pro Club has been awesome to say the least."
"I've been in the hydraulics business for 39 years and I find new and interesting ideas in every Hydraulics Pro Club instalment. I particularly enjoyed the latest issue on manipulating load-sense pumps to accomplish some pretty innovative circuits."
President, Callahan Weber Hydraulics
Darien Center, New York
So now you have a decision to make. But since the risk is only $12.95 it's a 'no-brainer'. Remember, you can opt-out after your first issue or at anytime thereafter just by telling us. And we can still be friends.
But in case you're still not convinced, here are three good reasons NOT to let economic uncertainty stand in the way of at least giving Hydraulics Pro Club a decent try:
Reason #1: All weather is local. What happens in your life STILL has much more to do with how YOU think and what information YOU acquire and who YOU connect with and what YOU do, than with the goings-on in Washington or on Wall Street.
Reason #2: One of the SAFEST investments you can make is in yourself; your know-how, your skills and your self-improvement.
Reason #3: Waiting for a better time or for some other circumstance to eventuate is not the answer. Fortune ALWAYS favors the bold.
This is your invitation to my insider's club. To get a look over my shoulder and a powerful shot of hydraulics know-how in your mailbox each and every month. There is no downside, you have no continuing commitment and you can discontinue your membership at any time.
And for the sake of a modest $12.95 you'd be crazy not to give at least one issue a try.
"Thanks for your mentorship. Joining Hydraulics Pro Club was one of the best decisions I've made. I feel empowered every time I receive the newsletter and CD."
Yours for better hydraulics knowledge,
P.S. #1 It's important to note that your Hydraulics Pro Club membership may be tax deductible. Ask your tax advisor.
P.S. #2 And remember, as Benjamin Franklin once said: "An investment in knowledge always pays the best interest."
"I've been telling my fellow heavy equipment mechanics about your Hydraulics Pro Club newsletter and CD. I can't put it down!"
Maple Ridge, Canada
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